what's in a name?

Sanri van Wyk is a seasoned communications professional, with a postgraduate background in media studies and about 13 years’ practical experience in the media and publishing business.

After having worked as a journalist for Media 24 for over six years, she brings a sound media contact base and an in-depth practical knowledge of the media landscape to the PR industry.

In addition to having written hundreds of articles for some of South Africa’s biggest newspapers and their online components, Sanri has spearheaded publicity campaigns for large national and international CSI and blue-chip clients in Johannesburg and Cape Town.

This includes The Walt Disney Company Africa (Disney), Discovery Networks (the world’s number-one factual entertainment broadcaster), Ster-Kinekor, Sony Entertainment, A+E Networks UK (the television channels History, Crime & Investigation and Lifetime), Smirnoff, Kardashian Beauty Hair, Cape Town Art Fair, Wella, Kadus, Nioxin, BODYTEC, Vita Coco Coconut Water, KWV Empyrean Collective and the NGOs Smile Foundation and NICRO.

Sanri also brings expert knowledge of influencer engagement to the Industry. Throughout her career, she has worked on projects with some of South Africa’s biggest celebrities, such as swimmer Cameron van der Burgh, media personality Gareth Cliff, rugby personality Tendai “The Beast” Mtawarira, soccer star Siphiwe Tshabalala, cricket legend Dale Steyn, singer and Idols judge Unathi Msengana, radio and television presenter Anele Mdoda, as well international personalities such as Animal Planet’s animal expert Dave Salmoni and Dianna “Miss D” Williams, dance expert from Bring It! on Lifetime.