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ANNOUNCEMENT DRIVES:

  • Publicity generation by securing coverage through media liaison; interview pitching; content syndication and securing placement of opinion pieces.
  • Creating and updating tailored media lists
  • Desk drops to media and investors
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DIGITAL PUBLICITY:

  • Social media page management:
    • Page creation
    • Designing and posting social media posts
    • Updating page info
    • Streamlining and updating LinkedIn pages
    • Community engagement
    • Social media paid campaigns
    • Creating content calendars
    • Reach reports
  • Bulk mailer campaigns
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COPY WRITING:

  • Creating and editing written assets: press releases; fact sheets; opinion pieces; bio’s and one-pagers
  • Written assets for digital marketing purposes: website copy; blog copy
  • Visual assets: info graphics and pull-out quote images for digital marketing purposes; event invites for in-person or virtual events
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EVENTS

  • Virtual events: master classes; webinars – set-up, moderating and facilitating
  • In-person events: press conferences; cocktail events for investors and media
  • Designing invites
  • Compiling guest lists and managing the RSVP process
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PARTNERSHIP MANAGEMENT:

  • Identifying right-fit influencers; facilitating negotiations; executing influencer-lead campaigns
  • Media partner negotiations for in-person and virtual events
  • Investor relations
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CRISIS COMMUNICATIONS

  • Creating a crisis communications strategy and roll out plan
  • Drafting holding statements
  • Providing cheat-sheet response sheets for customer services complaints
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MEDIA BUYING:

  • Digital: creating a media plan for spend across Instagram, LinkedIn and Facebook; running paid¬† campaigns across social media channels
  • Traditional: Negotiating added value rates for online and print adverts
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TRAINING:

  • Media training
  • Media literacy
  • Publicity DIY courses for in-house marketing teams and execs
  • Providing templates and cheat-sheets for targeted publicity campaigns