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- Publicity generation by securing coverage through media liaison; interview pitching; content syndication and securing placement of opinion pieces.
- Creating and updating tailored media lists
- Desk drops to media and investors
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- Social media page management:
- Page creation
- Designing and posting social media posts
- Updating page info
- Streamlining and updating LinkedIn pages
- Community engagement
- Social media paid campaigns
- Creating content calendars
- Reach reports
- Bulk mailer campaigns
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- Creating and editing written assets: press releases; fact sheets; opinion pieces; bio’s and one-pagers
- Written assets for digital marketing purposes: website copy; blog copy
- Visual assets: info graphics and pull-out quote images for digital marketing purposes; event invites for in-person or virtual events
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- Virtual events: master classes; webinars – set-up, moderating and facilitating
- In-person events: press conferences; cocktail events for investors and media
- Designing invites
- Compiling guest lists and managing the RSVP process
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- Identifying right-fit influencers; facilitating negotiations; executing influencer-lead campaigns
- Media partner negotiations for in-person and virtual events
- Investor relations
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- Creating a crisis communications strategy and roll out plan
- Drafting holding statements
- Providing cheat-sheet response sheets for customer services complaints
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- Digital: creating a media plan for spend across Instagram, LinkedIn and Facebook; running paid campaigns across social media channels
- Traditional: Negotiating added value rates for online and print adverts
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- Media training
- Media literacy
- Publicity DIY courses for in-house marketing teams and execs
- Providing templates and cheat-sheets for targeted publicity campaigns